Lynda - B2B Marketing on LinkedIn

https://www.lynda.com/LinkedIn-tutorials/B2B-Marketing-LinkedIn/2835079-2.html
While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to use Company Pages as a content hub for employee advocacy.

 
Demonstrate your mastery of Access 2019 by becoming a Microsoft Office Specialist (MOS). Get training to prepare for the Access Expert certification exams for Office 365 and Office 2019. This course, created by Microsoft Certified Instructor and MOS Master Jennifer McBee, helps you prepare for the five main areas of focus for the Access Expert Office 365 and Office 2019 exams: managing databases, creating and modifying tables, creating and modifying queries, modifying forms in layout view, and modifying reports in layout view. The course includes an overview of the MOS certification program, its costs, and all the exam objectives. Follow along with the downloadable sample files. Then take the full-length practice test at the end of the course to test your skills and speed.

Lynda - Marketing on LinkedIn: The Sophisticated Marketer's Guide

English | 54m | Video: 720p | Subtitles 

 
It's a great time to be on LinkedIn. Businesses are seeing better engagement and ROI on LinkedIn than ever. So how can you take your marketing to the next level with this powerful platform? Alex Rynne, content marketing manager at LinkedIn, explains how sophisticated marketers use LinkedIn to run campaigns that impact every stage of the funnel. Discover how to establish your presence on LinkedIn and become an instant contributor to the community. Learn how to increase awareness, engage your audience, generate quality leads, and drive revenue with a mix of organic and paid tools: LinkedIn Pages, Sponsored Content, Sponsored InMail, Lead Gen Forms, Elevate, and more. Finally, find out how to measure your impact and plan for your next campaign.

Marketing Tools: SEO (2021)

https://www.lynda.com/Webmaster-Tools-tutorials/Marketing-Tools-SEO/2875326-2.html
Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, Sam Dey covers must-haves for your SEO tool kit, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Opensite Explorer, Buzzstream, and more. Not just for pros, these tools can help anyone concerned with their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.